It's 2022! One of the warmest summers in Europe! I was traveling from Kent.
When I reached Victoria Station, I had a couple of hours to spend in London before I started my next journey to Wales. I searched for "a place to see near Victoria" on the internet. In a fraction of second I got an enormous information! I found a blog on food in London where I saw a beautiful pink cake shop that was about two minutes' walk away! Definitely, I needed a coffee and the appeal of red velvet was irresistible! I walked down to the flowery pink destination at the corner of the road!
During my wonderful an hour stay at Peggy Porschen, I had a brief observation and limited conversation inside the famous cake shop. However, I observed how the cake shop engages its customers by enhancing the user experience, which has become part of its brand promotion that can effectively help both Peggy Porschen and the customer to promote their own brands. Of course, the internet sources, blogs and social media empowered by digital technologies are powerful platforms in helping these engaging stakeholders to create unlimited opportunities for promotion.
How are digital technologies and platforms helping businesses and organisations to create unlimited opportunities?
My experience over the years in creating an organizational ecosystem, user experience, design thinking and strategy linked with a new generation of transformational leadership to explore these infinite opportunities in digital era helped me to create the concept of Strategic Structure for Digital Transformation.
My book, recently published by Taylor and Francis (Routledge publication, Imprint Productivity Press, New York) is all about these experiences and values to engage everyone in the world of unlimited opportunities!
https://www.routledge.com/Digital-Transformation-A-Strategic-Structure-for-Implementation/Chakravorti/p/book/9781032220192
Happy reading! 😊
#digitaltransformation #digitaltransformationstrategy #ecosystem #businessecosystem #organization #organizationaldevelopment #designthinking #agile @
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